Estee Lauder Wrinkle Creams Ads Get Booted For Misleading Consumers

The popular wrinkle cream by Estee Lauder was recently fined and punished, including their advertisements being pull from the television and print ads for lying and misleading consumers that their wrinkle cream works to eliminate wrinkle immediately. In their ads they would claim that consumers could literally watch the wrinkles magically disappear immediately after applying the wrinkle cream. However, upon further analysis, these claims were proven falsified, as you will see in the direct quote below.

The Advertising Standards Authority (ASA) evaluated the claims and pulled the Lauder add from all mediums, issuing the following statement.

“We considered that a consumer evaluation study was not sufficient to support a claim for the reduction of wrinkles. We concluded that the clinical study and excerpts from the consumer evaluation study were not sufficient to substantiate the claim and therefore that Estée Lauder had not justified it,” the ASA said.

Why Dermaxin is so Effective
Unlike other boisterous claims by ineffective wrinkle creams, Dermaxin provides solid clinical evidence that you will see noticeable signs of wrinkle depth reduction within the first ten minutes of your very first application, and here are the facts.

Clinical Results
-Within the first 10 minutes of product use, your skin will become firmer by 40%.
Independent tests conducted on the key ingredients in Dermaxin
-33% reduction in appearance of fine lines and wrinkles in as little as four weeks with a 55% reduction in 12 weeks.
-45% improvement in skin smoothness in 4 weeks
-44% increase in hydration in 4 weeks.